Practical guides for teams that pick up the phone.

Plain-English notes for UK and EU outbound teams: the calling rules that matter, how to stay on the right side of them, and how to run a better cold call.

3 guidesBy Oliver BurtUpdated 6 October 2026

[ Compliance ]2 guides

TPS, CTPS, GDPR and call recording: what the rules say, and how to follow them on every dial.

[ Playbooks ]1 guide

Call structures, questions and habits that turn cold calls into booked meetings.

[ Featured ]

 ┌───────┐  ┌──────────────────────────────┐
 │ ..... │  │ 07700 900123   TPS      x    │
 │ ..... │  │ 07700 900456   clear    >    │
 │  ───  │  │ 07700 900789   CTPS     x    │
 │ 1 2 3 │  │ 07700 900321   clear    >    │
 │ 4 5 6 │  │ 07700 900654   DNC      x    │
 │ 7 8 9 │  └──────────────────────────────┘
 │ * 0 # │     screened before every dial   
 └───────┘

[ Compliance ] · 8 min read

TPS and CTPS: the UK cold calling rules, explained

What the TPS and CTPS mean for B2B cold calling in the UK: who is covered, how often to screen and what happens if you get it wrong.

Read the guide →

[ More guides ]

      ╭─────╮       ┌──────────────────────┐
      │     │       │ UK GDPR  Art. 6(1)f  │
      │     │       │ ──────────────────── │
    ┌─┴─────┴─┐     │ purpose          ok  │
    │         │     │ necessity        ok  │
    │    o    │     │ balancing        ok  │
    │    │    │     │ Art. 14 notice   ok  │
    │         │     │ objection  =   stop  │
    └─────────┘     └──────────────────────┘

[ Compliance ] · 9 min read

GDPR and B2B cold calling: a practical guide

Lawful basis, legitimate interests assessments, Article 14 notices, the right to object and call recording, for UK and EU outbound teams.

Read the guide →

  S  situation                 ┌─────────┐  
  P  problem                   │    N    │  
  I  implication     ┌─────────┤         │  
  N  need-payoff     │    I    │         │  
           ┌─────────┤         │         │  
           │    P    │         │         │  
 ┌─────────┤         │         │         │  
 │    S    │         │         │         │  
 └─────────┴─────────┴─────────┴─────────┘

[ Playbooks ] · 8 min read

SPIN selling for cold calls: a field guide

Use Situation, Problem, Implication and Need-payoff questions on a cold call, with example questions and a two-minute call structure.

Read the guide →

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